US ‘Land Of Opportunity’ For Beauty On Population Trends, Consumption – L’Oréal

L’Oréal Groupe expects total sales in 2025 to beat 4%-4.5% growth anticipated for the overall beauty market, with US population growth, planned innovations boding well across its beauty businesses.

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L’Oréal Groupe sees the US as a “land of opportunity” in beauty with population growth, product innovation and strong consumption growth that should drive the firm’s full year 2025 sales ahead of the 4%-4.5% growth anticipated for the overall beauty market, says CEO Nicolas Hieronimus.

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