The K-beauty (Korean beauty) “Renaissance” is underway thanks to the US Amazon platform, with sales of the segment in 2024 exceeding overall online beauty sales and significant upside expected this year as innovative products, beauty trends and suncare attract more US consumers.
K-Beauty ‘Renaissance’ Sparked By Growth On US Amazon Platform
K-beauty (Korean beauty)’s success in US e-commerce in 2024 was independent of overall US market beauty growth, surging 63% year-over-year on average, according to Samsung Securities.
More from Retail
More from HBW Insight
• By
Wellnex bringing brands such as Pain Away, Wakey Wakey and Nighty Night to UK market shortly after gaining admission to the the AIM market of the London Stock Exchange.
• By
The new telework policy returns to the pre-COVID-19 pandemic standard, but still requires reviewers to be at White Oak for sponsor meetings and divisions to have an in-office presence every day.
• By
The firms recently announced they will operate as combined company LXE Hearing marketing Eargo’s namesake line and hearX’s Lexie brands. Eargo majority owner Patient Square Capital added $100m to its investment.