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Private Label Beauty Rising; Value, Innovation Driving Consumer Demand

 
• By Eileen Francis

Claire’s Holdings LLC, Sprout’s Farmers Markets and Walgreen Company are the latest US retailers to build on beauty and personal care store brands in response to growing consumer demand.

(Shutterstock)

Inflation and improvement in the quality and innovation of private label beauty is making the sector more attractive to consumers, and US retailers are responding.

Global fashion retailer Claire’s Holdings LLC, US grocery retailer Sprout’s Farmers Market and retail giant Walgreen Company are the latest US-based retail companies to

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