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US Prestige Beauty Sales Solid Heading Into Holiday Season – Will It Continue?

 
• By Eileen Francis

The US prestige beauty market is approaching the holiday season with stronger sales momentum than it achieved the same time last year, despite ‘some pullback’ in spending throughout 2024. Industry experts predict how current trends/consumer sentiment may impact the critical fourth quarter.

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The US prestige beauty market enters the holiday gift purchasing season on strong footing, with dollar sales up 7% to $22.8bn from January through September 2024, when compared to the same period last year, says market research firm Circana, LLC.

In a release posted to its site 18 November, the Chicago-based firm, formerly known as IRI Worldwide and The NPD Group, said it tracked dollar sales and units of beauty...

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