Beauty Product Launches: Vichy Anti-Dandruff Reaches US, Bain De Soleil Suncare Returns, More

Vichy Labs Dercos Anti-Dandruff Brand Makes Stateside Debut, targeted to 60% of Americans who don’t use dandruff-specific formulas, while Interparfums Inc. launches a proprietary fragrance line to sell in its first-ever boutiques and iconic Bain De Soleil suncare is slated to return to US stores under new ownership.

Vichy Laboratories Dercos, the top dermatologist-recommended anti-dandruff brand in Europe, is launching stateside exclusively in the Amazon Premium Beauty store. (Source: L'Oreal)

More from Innovation & IP

More from HBW Insight