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Beauty Product Launches: Vichy Anti-Dandruff Reaches US, Bain De Soleil Suncare Returns, More

 
• By Eileen Francis

Vichy Labs Dercos Anti-Dandruff Brand Makes Stateside Debut, targeted to 60% of Americans who don’t use dandruff-specific formulas, while Interparfums Inc. launches a proprietary fragrance line to sell in its first-ever boutiques and iconic Bain De Soleil suncare is slated to return to US stores under new ownership.

Vichy Laboratories Dercos, the top dermatologist-recommended anti-dandruff brand in Europe, is launching stateside exclusively in the Amazon Premium Beauty store. (Source: L'Oreal)

Vichy Laboratories Dercos, the top dermatologist-recommended anti-dandruff brand in Europe, will launch stateside exclusively in the Amazon Premium Beauty store, L’Oréal SA announces 15 November. The range “offers high efficacy solutions that combine dermatological active ingredients with sensorial textures to provide both excellent results and a pleasurable experience,” says the firm.

Although one in five US consumers suffers from dandruff, 40% use dandruff-specific formulas, L’Oréal says. “Dercos continues to be a leader in the space, homing in on their unique expertise...

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