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L’Oréal/IBM Generative AI Partnership Will Accelerate Product Development, Sustainability

 
• By Eileen Francis

French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.

Generative AI
• Source: Shutterstock

L’Oréal SA is partnering with technology firm IBM to establish the first-of-its-kind generative AI-backed model that will accelerate multiple tasks for the beauty giant, including the creation of new products, the reformulation of existing cosmetics and the drive toward sustainability, the firms announce.

“This unique effort will develop a custom AI foundation model engineered to significantly increase the ability of L’Oréal Research & Innovation teams to reach extra performance and consumer satisfaction in...

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