US Beauty Launch News: Target Doubles Down On Affordable Wellness Offerings, Coty Beauty Brands Launch Hi-Tech Mascaras

Target Corp. announces it will launch more than 2,000 new items in 2025 across multiple categories – including more than 600 Target exclusives – as its affordable wellness strategy launched early last year with 1,000 items, expands. In a 9 January release, the Minneapolis-based retail giant notes half the new items are under $10. “The expansion is part of the retailer’s strategy to take an integrated approach to wellbeing and infuse it throughout its assortment, so consumers can create a personalized regimen that helps them feel their best,” the firm says. “Across beauty, personal care, tech, food, beverage, nutrition and more, we’re adding exciting new products to make it easier for people to find everything they need at prices that allow them to take care of themselves and their families without having to spend a lot of money,” the firm says. New beauty items will include Blake Brown hair care from actress Blake Lively; Daise body care; Dr. Squatch body care; Dwayne “The Rock” Johnson’s Papatui men’s care line; and Fin’ery, a men’s vegan fragrance brand. Target announced its affordable wellness push early last year.