Almost Half Of UK Women Confused About Their Hormones, Maxwellia Finds

“From heavy periods to painful cramps, the experiences of menstruation vary widely, but the need for understanding is universal," Maxwellia insists, as it launches a creative campaign addressing the confusion surrounding menstrual health in the UK. “With Evana driving momentum, menstrual health is finally getting the attention it deserves – one lipstick at a time.”