Schwabe Taps Into Younger Audience With Braineffect Deal

By taking a majority stake in dynamic dietary supplements firm Braineffect, Germany's Schwabe can reach a new, younger target audience for its OTC herbal medicines.

(Shutterstock)

Germany-based herbal medicines specialist Schwabe Group is tapping into Europe’s fast-growing dietary supplements market by acquiring a controlling stake in local player Braineffect.

Having first taken a minority stake in Berlin’s Braineffect in 2020, Schwabe now holds two-thirds of the firm’s shares, with a medium-term ambition to take full control of a business “with an

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