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Evidence Doesn’t Scratch Substantiation Itch In NAD Review Of MagniLife Gel Pain Relief Claims

 
• By Malcolm Spicer

National Advertising Division finds Magni Group didn’t support claims made on MagniLife Gel packaging, in direct-mail advertisements and online and in social media “Rapid Pain Relief.”

(Source: Shutterstock/Citeline)

A Texas firm marketing a pain relief gel made with poison ivy rubbed an industry self-regulation group the wrong way by relying on tests on separate ingredients instead of the entire formulation to support its advertising claims.

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Evidence Doesn’t Scratch Substantiation Itch In NAD Review Of MagniLife Gel Pain Relief Claims

 
• By Malcolm Spicer

National Advertising Division finds Magni Group didn’t support claims made on MagniLife Gel packaging, in direct-mail advertisements and online and in social media “Rapid Pain Relief.”

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