Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

Principle Healthcare – part of Germany’s EVP Group – has revitalized its Vitawell brand to help consumers better navigate the “chaotic, confusing and complicated” UK dietary supplements category.

Vitawell has a new identity and positioning – designed to be easy to take, easy to understand and easy to find – to help simplify consumers’ paths to better health,...