Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

Rebrand word in blue and white with pencils
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Principle Healthcare – part of Germany’s EVP Group – has revitalized its Vitawell brand to help consumers better navigate the “chaotic, confusing and complicated” UK dietary supplements category.

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