US Consumer Health Sports Marketing: Opill/WNBA, Recover 180/NBA, Bucked Up/McGregor

Opill marketer Perrigo builds on marketing collaboration with WNA in partnership with Napheesa Collier; Bucked Up partners with MMA champion and entrepreneur Conor McGregor; and Recover 180 collaborates with NBA players.

(Source: Shutterstock/Citeline)

Opill OTC daily oral contraceptive marketer Perrigo Company PLC builds on its marketing collaboration with the Women’s National Basketball Association in a partnership with WNBA Star and two-time Olympic gold medalist Napheesa Collier of the Minnesota Lynx, the league’s 2024 defensive player of the year.

“One of the reasons Opill partnered with the WNBA is because the players are so passionate about using their platform to champion causes they believe in. Napheesa exudes that passion,...

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