Nutrition Market People News: Pharma Tech, PLT, ProPharma, Arbonne, Evvy, Vitaquest, More

Darrin Schellin leads Pharma Tech; PLT expands leadership with Weiss as brand mmanagement head; Tuttle joins ProPharma as CFO; Burgher leads Arbonne marketing, growth; Evvy appoints first medical chief; Vitaquest appoints David Alcaraz quality assurance head; and Lemon Water leadership in transition from founder.

(Source: Shutterstock/Citeline)

Pharma Tech Industries, a provider of contract manufacturing and packaging services for pharmaceutical, medical device and wellness products, appoints as CEO Darrin Schellin, who has more than 20 years’ experience in the health care and pharmaceutical sectors.

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AI prowess “will not be a competitive advantage long-term. It's going to be table stakes. But there are people who are going to get there sooner and they will have an advantage for a while,” says C&D CEO Matthew Farrell. P&G’s investment in AI, meanwhile, produced its “Great Idea Generator proprietary platform.”

Surveys Show Energy A Priority For US Consumers With 82% Reporting Supplement Product Use

 

US consumer survey commissioned by NOW Health suggests energy could dominate wellness priorities in 2025 while CRN’s most recent survey showed use of specific supplements such as magnesium, prebiotics and ashwagandha increased compared to previous years. Overall interest in vitamin, mineral and supplement products is higher in several other countries, according to Statista.

Meeting GLP-1 Users’ Dietary Needs Fills Nutritional Firms' Plate As Major Sales Driver

 

Brands should “remain flexible and also explore ways to leverage this trend through innovation, consumer education and strategic retailer partnerships,” says Lauren Alexander of market research firm Emerson Group. “This is not a fad,” says Rick Polito of the Nutrition Business Journal.

US Nutrition Market News: Anheuser-Busch, TopGum, SameDaySupplements, Resbiotic, More

 

Anheuser-Busch enters energy drinks space with 1st Phorm; TopGum adds Canadian gummy manufacturer; Resbiotic Nutrition expands distribution to Mexico; SameDaySupplements adds custom Stacks; ‘tailored offerings’ for supplement payment processing; marketing boost for Enroute Nutrition for dietary management of surgery.

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Availability Of Counterfeit Supplements Ringing Up Impact On Brand Sales And Consumer Safety

 

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US FDA Reorganization Set Stage To Improve Food Programs, But Slim Budget Grabs Spotlight

 

“It's kind of a free for all,” says longtime FDA funding advocate Steven Grossman. FDA knew funding it requested “was totally inadequate to the needs. So, Food Chemical Safety is stuck there with about six or eight other purposes the money could have been used for.

Swisse Benefits As Supplements Considered ‘Daily Necessity’ In China

 
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Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.