Plant-based protein powder and nutritional product provider VEGA looks to its roots for updating its packaging while Applied Nutrition PLC turns to fruit giant Chiquita Brands for a familiar logo as part of the brand for a line extension.
Rebranding: VEGA Evokes Celestial Origins While Applied Nutrition Peels Logo From Chiquita
Blue Lizard Sunscreen And AMMD Supplements Update Packaging
In recent US consumer health space rebranding, VEGA pays homage to celestial origins; AN Performance formulations launched with Chiquita co-branding; Crown simplifies Blue Lizard Australian Sunscreen portfolio with products tailored to life stages; and AMMD packaging shows a modern and elevated look.

More from Strategy
More from HBW Insight
Kim Kardashian lifestyle company SKIMS buys back rights to SKKN by Kim from Coty, Inc., which had purchased a 20% interest in the brand in 2020 for $200m. Separately, NYX Professional Makeup partners with Warner Bros. to launch the “A Minecraft Movie” collection.
Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.
US FDA Commissioner nominee Martin Makary is being embraced by industry, and Senate Democrats, as a more traditional pick than other Trump Administration nominees, but the Make America Healthy Again agenda still is clearly coming to the agency.