Rebranding: VEGA Evokes Celestial Origins While Applied Nutrition Peels Logo From Chiquita

Blue Lizard Sunscreen And AMMD Supplements Update Packaging

In recent US consumer health space rebranding, VEGA pays homage to celestial origins; AN Performance formulations launched with Chiquita co-branding; Crown simplifies Blue Lizard Australian Sunscreen portfolio with products tailored to life stages; and AMMD packaging shows a modern and elevated look.

(Source: Shutterstock)

Plant-based protein powder and nutritional product provider VEGA looks to its roots for updating its packaging while Applied Nutrition PLC turns to fruit giant Chiquita Brands for a familiar logo as part of the brand for a line extension.

More from Strategy

Arkopharma Shakes Up Strategy As Supplement Market Competition Intensifies

 
• By 

Arkopharma's parent company Dermapharm is undertaking a strategic shift at the French firm to help it better compete in the dietary supplements market after a tough year.

Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

 
• By 

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

Swisse Benefits As Supplements Considered ‘Daily Necessity’ In China

 
• By 

Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.

OptiBiotix Benefitting From Popularity Of Anti-Obesity Drugs

 
• By 

Growing use of GLP-1 receptor agonists is having a positive knock-on effect on the dietary supplements market, reports OptiBiotix Health, marketer of the SlimBiome weight management prebiotic.

More from HBW Insight

Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

 
• By 

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

Some New Tools, More Old For Supplement Sector Enforcement During Trump’s Second Term

 

Tariffs on imports from China and look at eliminating self-affirmed GRAS pathway introduced under Trump while DoJ Consumer Protection Branch also continues supplement sector priorities enduring across administrations.

People On The Move: Appointments At PAGB, Activ’Inside, EMA

 
• By 

Round up of the latest appointments: PAGB names vice presidents; Activ'Inside gets first US head; EMA elects management board chair.