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US Consumer Health Market People News; BodyArmor, Just Ingredients, CRN/Radicle Award

 
• By Malcolm Spicer

CRN/Radicle Science expand Trailblazer Award nominations; BodyArmor brand relaunch with ‘Choose Better’ campaign and pro athletes; and Just Ingredients catches Bryce Harper as partner.

BodyArmor sports drink relaunches its brand and visual identity featuring a new wordmark, packaging and its first brand icon along with its largest national campaign, “Choose Better,” featuring superstar athletes including NHL all-star Connor McDavid.

The brand from Coca-Cola Co.’s Whitestone, NY-based BA Sports Nutrition LLC on 17 April said the rebranding modernizes its look while reinforcing its commitment to real ingredients, innovation and better-for-you...

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