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Unilever Invests €100m In ‘World-Class’ Hybrid Fragrance Development Model

 
• By Eileen Francis

London-based Unilever PLC is recruiting expert perfumers in the UK, US and India to work internally across its global portfolio of brands in a hybrid fragrance development model that taps artificial intelligence and the company’s digitally enabled teams. The €100m project gives the company more control over the process, which is key in catering to consumers.

(Shutterstock)

Unilever PLC is investing €100m ($105.7m) to create a “world-class” fragrance development model with significant in-house design capability, so that artificial intelligence and the company’s own digitally enabled teams are involved in “every step” of innovation.

“This supports our strategy to accelerate growth and increase productivity by allowing Unilever to gain greater control of the design and refinement of our fragrances, a key component of product...

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