Unilever PLC is investing €100m ($105.7m) to create a “world-class” fragrance development model with significant in-house design capability, so that artificial intelligence and the company’s own digitally enabled teams are involved in “every step” of innovation.
Unilever Invests €100m In ‘World-Class’ Hybrid Fragrance Development Model
London-based Unilever PLC is recruiting expert perfumers in the UK, US and India to work internally across its global portfolio of brands in a hybrid fragrance development model that taps artificial intelligence and the company’s digitally enabled teams. The €100m project gives the company more control over the process, which is key in catering to consumers.
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