Pharmaceutical companies have been reluctant to take part in cross-country health technology assessments (HTAs) offered by groups such as the recently revamped Joint Nordic HTA-Bodies (JNHB).
Nordic HTA Body Tells Pharma Users: ‘Feel the Fear And Do It Anyway’
It is time for companies to take part in cross-country health technology assessments and stop only asking “what’s in it for me?”
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