Dr Reddy's Increases API Operational Efficiency With Customer Service Portal

21 Mar 2019

• By Grace Montgomery

Dr Reddy’s has strengthened operational efficiency for its generics API customers by launching a customer service portal that enables users to “manage the whole business process in real time”.

Call Centre — Dr Reddy's' Xceed customer service portal allows users to track API info • Source: Shutterstock

Dr Reddy’s has launched an "advanced business-to-business customer service portal" to increase operational efficiency for its active pharmaceutical ingredient (API) customers. Stating that the ‘XCEED’ portal was “fully focused on meeting the growing demand for Dr Reddy’s portfolio of generic APIs”, the Indian firm maintained that XCEED “significantly increases the operational efficiency in doing business” with the company.

Designed based on customers’ insights and feedback, the “no-boundaries” platform “is a huge step forward in providing an advanced customer...