E.l.f. Beauty Inc.’s 78% sales growth in its latest quarter helped it climb in one year from fifth to third among US mass market cosmetic brands, according to the firm.
E.l.f. Facing Off Against Beauty Giants: Third Among Mass Market Brands As Sales Jump 78%
E.l.f. cosmetics climbed to No. 3 brand in US mass market cosmetics, up two slots from a year ago as it surpassed Revlon and CoverGirl. In its recent sales and earnings presentation, it announced sales in its fiscal 2023 fourth quarter jumped 78%.
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