Legacy Consumer Health Firms Invest To Compete In Startups' Realm: E-Commerce
J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail startups, executives from the firms say at Barclays Global Consumer Staples conference.
Major consumer health product companies are turning more to e-commerce to drive sales as smaller firms, predominantly digital-based startups, increasingly disrupt global sales models and gain market share.
Executives from Johnson & Johnson, Colgate-Palmolive Co., Procter & Gamble Co. and Church & Dwight Co. Inc
