Procter & Gamble Co.’s Waterless in South Africa and its coming DS3 line of liquid-free personal care products in the US show the firm innovating to drive growth and efficiencies in its business while addressing consumer and environmental needs amid a growing global water crisis.
P&G Innovates Around Water Challenges With Hair Care In South Africa, Liquid-Free DS3
P&G’s introduction of Waterless hair care in South Africa, where water is a precious commodity, marks the first new retail hair-care brand for the firm in four years. Meanwhile, liquid-free DS3 shampoo, body wash and other personal-care swatches, available now for pre-order, support P&G’s sustainability goals while representing attractive cost efficiencies.
