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PepsiCo Gets Energetic In Pandemic-Slowed Acquisition Market, Acquires Rockstar Drink Firm

 
• By Eileen Francis

PepsiCo will acquire Rockstar Energy brand comprising 30 varieties for 3.85bn. The purchase expands PepsiCo's energy segment footprint with existing brands including Mountain Dew, while also freeing it up for more distribution pacts in the sector.

Rockstar energy drinks
The Rockstar Energy Beverage line PepsiCo acquired includes more than 30 varieties.

Even as market volatility largely stalls mergers and acquisitions in most consumer packaged goods sectors, PepsiCo Inc. continues expanding in the energy drink market by scooping up Rockstar Inc.

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