Church & Dwight Co. Inc. reaches into the homeopathic market to add a sales growth driver to its OTC drug portfolio by acquiring the marketer of the Zicam brand in a $530m deal.
Church & Dwight Takes Homeopathic Turn For OTC Sales Driver, Acquires Zicam Marketer Matrixx
C&D CEO Matthew Farrell says Zicam has 73% share in the US zinc-containing wellness product market. It's acquiring marketer Matrixx Initiatives at a price almost 15 times Zicam brand’s projected 2021 EBITDA.
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