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Science-Backed Products, Better User Experience Sell Self-Care – Bayer Consumer Research Chief

 
• By Eileen Francis

Self-care within next decade should help consumers prevent common ailments, says Bayer consumer health research executive Dave Evendon-Challis. Bayer aims to steer consumers into effective self-care using credible science behind its products and improving the user experience.

The term self-care often evokes ideas of bubble baths and aromatherapy, or spa visits and detox diets. Bayer Consumer Health aims to change the perception to using consumer health remedies for preventive health care and reducing visits to doctors.

Self-care within the next decade should help consumers ward off common ailments like migraines and allergies from the comforts of their homes, says Dave Evendon-Challis, a consumer health research executive at Bayer AG

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