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Herbalife Survey Points To Emphasizing Digital For Growing Asia-Pacific Sales

 
• By Eileen Francis

Survey of more than 5,000 Asia-Pacific consumers finds 56% use technology tools such as nutrition apps to support healthy living, suggesting opportunity to connect with consumers.

• Source: Alamy

Herbalife Nutrition Ltd.’s survey conducted in Asia-Pacific markets assessing consumer health during the pandemic reveals opportunities to connect with health-conscious consumers through fitness and nutrition apps and other digital tools.

The Los Angeles-based direct seller on 4 October said the survey showed 56% of consumers in the region use technology tools such as publicly available virtual fitness classes, 42% videos, 39% fitness trackers, 34%

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