Gatorade hydration drinks marketer Stokely-Van Camp Inc. isn’t alone in not being amused by BA Sports Nutrition LLC’s attempt to say its BodyArmor drinks taste better, according to a BBB National Programs Inc. Single Well Defined Issue Fast-Track (SWIFT) review.
Gatorade Laughs Last About BodyArmor Claims
Coca-Cola's BA Sports argued video comparing its BodyArmor and PepsiCo business Stokely-Van Camp’s Gatorade flavors was a “social media joke” not an ad claim.
