Israeli digital intelligence firm Similarweb analyzed Amazon sales of products touted by beauty influencers in TikTok viral videos and found sharp jumps in purchases in the month or two following the videos’ debut.
TikTok Viral Videos For #Beauty Have Direct, If Short-Lived, Impact On Amazon Product Sales
Similarweb links influencer-led viral videos on TikTok to 85% month-over-month average revenue growth on Amazon for featured beauty products.
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