Similarweb links influencer-led viral videos on TikTok to 85% month-over-month average revenue growth on Amazon for featured beauty products.
Israeli digital intelligence firm Similarweb analyzed Amazon sales of products touted by beauty influencers in TikTok viral videos and found sharp jumps in purchases in the month or two following the videos’ debut.
Nine products across various beauty categories "showed a relationship between TikTok viral exposure and Amazon revenue, with 85
The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.
The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.
Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.
The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.
