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Rihanna’s Fenty Was Top-Earning Celebrity Beauty Brand In 2021

 
• By Eileen Francis

Pop star Rihanna’s Fenty Beauty brand accounted for more than a third of global celebrity beauty brand sales in 2021, finds sports betting site OLBG.com. Jessica Alba’s Honest Company and Kylie Jenner’s Kylie Cosmetics finished second and third, respectively.

Rihanna Fenty brand

Beauty represented the third highest-earning category in celebrity-branded products in 2021, according to OLBG.com, a sports betting site using estimates from sales intelligence firm Owler, as well as Forbes, Bloomberg and other sources.

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NAD Under New Head Marcus Targets ‘AI Washing,’ Ads For Children

 
• By Eileen Francis

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BBB National Programs Appoints Former FTC Children’s Privacy Head To Lead NAD

 
• By Eileen Francis

The BBB National Programs, Inc. announces Phyllis Hurwitz Marcus, who served the FTC for nearly two decades, will take the reins of the National Advertising Division, replacing Laura Brett.

NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend

 
• By Eileen Francis

BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.

Ayurveda Mouthwash Marketer Loses NAD Appeal Over ‘Natural Teeth Whitening’ Claim

 
• By Eileen Francis

The National Advertising Review Board, the appellate advertising body of the BBB National Programs, Inc., sides with NAD and P&G in a decision published 29 January finding pulling oil mouthwash marketer GuruNanda LLC, could not support ‘natural teeth whitening’ claim.

More from Business

French Agency Proposes Effective EU Ban On CBD In Foods And Cosmetics

 
• By David Ridley

France's food safety regulator ANSES is proposing a reproductive toxicity category 1B classification for CBD under the EU's CLP regulation, which would mean an effective ban on CBD in cosmetics and foods. However, French hemp industry association UIVEC hopes that new evidence coming out of a European Commission review will put the issue to bed before it gets that far.

‘Ulta Beauty In Target’ Paused As Partners Evaluate Work, Improve Upon Efficiencies – New CEO

 
• By Eileen Francis

The expansion of Ulta Beauty in Target stores are paused for now as Ulta Beauty Inc. and Target Corp. “lean into” the 610 stores already established and consider how to drive efficiencies and leverage learnings, says new President and CEO Kecia Steelman.

Reducing Complexity Helps Weleda Break Sales Record

 
• By Tom Gallen

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