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Revlon Says Bankruptcy Filing Will Unlock Brand Power, Set Firm On Clearer Path

 
• By Eileen Francis

Revlon Inc. has filed for Chapter 11 protection after supply chain challenges, including disgruntled vendors, tipped the scale for the already struggling firm.

Mass market cosmetics giant Revlon Inc., a nearly century-old firm that has struggled in recent years to keep pace with competitors in ecommerce and social media, says supply chain challenges and China lockdowns on top of $3.7bn worth of debt have prompted it to file for bankruptcy.

The New York based company and subsidiaries including Elizabeth Arden Inc. and Almay Inc. on 15 June filed voluntary petitions...

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