The metaverse is a “blurry” frontier where ads can be seamlessly woven into content, but rules and guidelines for advertising to children still must be observed and may even apply when children aren’t the intended audience, says the Children’s Advertising Review Unit of the BBB National Programs, Inc.
Metaverse May Be ‘Blurry,’ But Expectations For Advertising To Children Are Not – CARU
The Children’s Advertising Review Unit of the BBB National Programs Inc. tells marketers its guidelines apply to ads in the metaverse, and the watchdog will ‘strictly enforce’ in the space.
