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Metaverse May Be ‘Blurry,’ But Expectations For Advertising To Children Are Not – CARU

 
• By Eileen Francis

The Children’s Advertising Review Unit of the BBB National Programs Inc. tells marketers its guidelines apply to ads in the metaverse, and the watchdog will ‘strictly enforce’ in the space.

The metaverse is a “blurry” frontier where ads can be seamlessly woven into content, but rules and guidelines for advertising to children still must be observed and may even apply when children aren’t the intended audience, says the Children’s Advertising Review Unit of the BBB National Programs, Inc.

“Our warning puts advertisers, brands, influencers and endorsers, developers and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse and that CARU will strictly enforce its Guidelines against metaverse advertising,” said Mamie Kresses, vice

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