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US FTC Pulling Various Levers To Impose Monetary Relief On False Ad Defendants

 
• By Eileen Francis

The Federal Trade Commission is leveraging other statutory authorities under the FTC Act and working with state regulators to garner monetary relief for consumers in the year since a Supreme Court decision shut down the commission’s longtime pathway for doing so under Sec. 13(b). FTC Bureau of Consumer Protection director Samuel Levine provided an update – and a warning to industry – at the NAD 2022 conference.

The Federal Trade Commission remains committed to pursuing monetary penalties for false advertising claims despite the loss of its sharpest tool for obtaining financial redress under the FTC Act.

“I’m sure that many expected – and perhaps some hoped – that we would retreat from our mission, that we would stop seeking redress in our cases, that we would settle for injunctions against further lawbreaking and wait on Congress to restore our authority,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection,

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