BBB Unit Loses Patience With Root Wellness, Refers Supplement Direct Seller To FTC

In September 2021, the DSSRC recommended Root Wellness remove health claims made about dietary supplement products on its website and social media pages, including those of independent sales reps. After asking for evidence of progress in July, the Direct Selling Self-Regulatory Council is flagging the case to the Federal Trade Commission.

FTC building
• Source: Alamy

Brentwood, TN-based Root Wellness LLC has run out of time to comply with a request from the Direct Selling Self-Regulatory Council to remove certain health claims from its advertising and affiliates’ social media pages, resulting in a referral to the Federal Trade Commission.

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Marketing & Advertising

ProBiotix Health Looks To Next Level In Korea’s $450m Probiotics Market

 
• By 

Agreement with Seoul-based health and wellness player TopHealth will see the roll out of ProBiotix' cholesterol-lowering probiotics in South Korea.

Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

 
• By 

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

Evidence Doesn’t Scratch Substantiation Itch In NAD Review Of MagniLife Gel Pain Relief Claims

 

National Advertising Division finds Magni Group didn’t support claims made on MagniLife Gel packaging, in direct-mail advertisements and online and in social media “Rapid Pain Relief.”

SFI Expands Distribution Of Brain Health Supplement In Europe

 
• By 

Australia's SFI Health looking to take Equazen omega-3 fatty acids supplement to new markets to capitalize on Europe's fast-growing brain health segment.

More from Business

Good News? 90-Day Pause On Most Tariff Changes – Bad News? 125% Rate Imposed Against China

 

US businesses across industry sectors remain apprehensive about higher tariffs going into effect on imports from China after three-month pause allowed on other changes.

KKR Expands Health & Beauty Portfolio With Deal For Sweden’s Karo

 
• By 

Consumer health player Karo is changing hands from EQT to KKR in a deal thought to value the Stockholm-based firm at over €2.5bn.

Clasado Divests Bimuno Prebiotic Consumer Brand To UK’s Eleat

 
• By 

Eleat's acquisition encompasses Clasado's Bimuno finished supplement product line and customer base, but not its Bimuno GOS proprietary galactooligosaccharide prebiotic ingredient.