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L’Oréal Exploring New Ways To Put Virtual Makeup On Consumer Avatars In Digital Worlds

 
• By Eileen Francis

The House of NYX Professional Makeup, opening on iHeartMedia’s music and entertainment corner of the Roblox gaming platform, gives gamers a place to sample digital beauty products. Meanwhile, Maybelline New York and L’Oréal Professionnel have created makeup looks and hair styles for use on avatars across more than 4,000 platforms and apps worldwide.

NYX House Roblox
• Source: L'Oreal Group

L’Oréal SA brands are foraying deeper into the metaverse, with NYX Professional Makeup opening an interactive makeup sampling space on the Roblox gaming platform and Maybelline New York and L’Oréal Professionnel beautifying gaming avatars.

NYX announced on 19 December it would open the House of NYX Professional Makeup in iHeartland on Roblox, exposing the...

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