P&G Marketing Laces Up For Another Super Bowl Appearance, Along With Rookie E.l.f. Beauty

E.l.f. will launch its first TV spot during Super Bowl LVII, while FENTY Beauty has introduced a limited-edition makeup collection in anticipation of Rihanna headlining the halftime show. Veteran P&G will have a strong presence again this year, both during the game and in the lead-up on social media.