Clean beauty brand Florence By Mills, founded in 2019 by “Stranger Things” actress Millie Bobby Brown, beats out Estee Lauder, The Body Shop, Glossier and Fenty Beauty to nab the No. 1 spot in Cosmetify’s “Hottest Beauty Brands” of 2022.
‘Stranger Things’ Star’s Florence By Mills Is 'Hottest' Beauty Brand
Cosmetify dubs Florence By Mills “Hottest Beauty Brand” in its latest Index, taking into account Instagram followers, Instagram engagement, Instagram mentions and Google searches. This year’s analysis includes hottest retailers and hottest beauty products, in addition to influencer rankings.
