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FTC ‘Organic’ Guidance Could Help To Curtail Litigation; Comments On 'Green Guides' Update Due 24 April

Amin Talati Wasserman partner Angela Diesch on the possibility of FTC "organic" advertising guidance

 
• By Eileen Francis

The US Federal Trade Commission is accepting comments through 24 April on potential updates to its Guides for the Use of Environmental Marketing Claims, aka “Green Guides,” including on whether it should address “organic” product advertising. Angela Diesch, a partner at law firm Amin Talati Wasserman, discusses.

US Federal Trade Commission guidance on “organic” advertising claims for non-agricultural items would help to clarify legal responsibilities around a term that continues to confuse consumers, muddle fair competition, and fuel lawsuits against cosmetics companies, stakeholders say.

The FTC broached the subject of possible guidance on organic as well as sustainable advertising claims as it considers updates to its Guides for the Use of Environmental Marketing Claims, aka

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