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Still Can’t Cancel That Gym Membership? FTC Proposes One Negative Option Rule To Rule Them All

Commission proposes to modernize, expand, and rename its outdated and underpowered Negative Option Rule

 
• By Eileen Francis

The FTC published a notice of proposed rulemaking on 23 March to update its 1973 Negative Option Rule, which has become obsolete vis-à-vis new marketing strategies in today’s digital world. Proposed amendments would clarify, expand and consolidate negative option-related provisions currently dispersed across different FTC laws and regulations.

The Federal Trade Commission is proposing amendments to its 50-year-old Negative Option Rule because the scope of the current rule is too narrow to address the variety of negative option practices employed by marketers today.

The agency published a notice of proposed rulemaking on 23 March as part of its ongoing review of the 1973 Negative Option Rule

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