Fans of Maximum Games, Inc.’s "Curved Space" – available on PC, PlayStation and Xbox – may be acquainted with the Phantom robot, which can serve players as a controllable companion as they battle cosmic spiders and navigate gunfire and plunging starlit contours in the “weirdest reaches of space.”
Beauty In Gaming: A New Marketing Frontier With A Captive (And Increasingly Female) Audience
Per Lisa Hau, Bidstack’s chief strategy officer, “Gaming has an audience that is undeniable. It reaches one-third of the world's population and continues to grow.” And the average gamer is not the popularly imagined anti-social teenage male, as “45% of gamers are now female, and the average age sits comfortably at 34 years old.” It’s a compelling opportunity for beauty brands, Bidstack says.
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