Perfect Corp. Highlights Results Of AR-Based Nail Color Sampling At Sally Hansen

 
• By Eileen Francis

Sally Hansen has seen a 300% increase in shades viewed on its website, and a 120% increase in intent to buy, since it introduced Perfect Corp.’s AR-based virtual try-on tool, the beauty tech firm says. French nail-color specialist Manicurist is the latest to partner with Perfect for its Green Flash brand.

nail colors

Perfect Corp., a leading artificial intelligence (AI) and augmented reality (AR) beauty solutions company, announced its partnership with another nail polish brand for the use of its AR-based virtual try-on nail polish tool just weeks after it reported how the tool has benefited Coty, Inc.’s Sally Hansen brand.

In a release dated 18 May, Taiwan-based Perfect says shoppers on French beauty firm Manicurist’s Green Flash nail polish website...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Marketing & Advertising

More from Business