Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.
Nonprofit Truth in Advertising, Inc. (TINA.org) is asking the Federal Trade Commission and the attorneys general in California and Connecticut to open investigations into Colgate-Palmolive Co. toothpaste brands over possible greenwashing and violations of false advertising laws.
According to the advertising watchdog group, Colgate is promoting its namesake and Tom’s of Maine toothpastes as recyclable even though...
The FTC sent warning letters to four companies, including one personal care firm, making ‘Made in USA’ claims, as proposed class action filings over the claims – including a number in beauty – are expected to more than double this year.
Aloette Cosmetics will face the FTC for possible enforcement action after it failed to respond to multiple inquiries by the BBB National Program’s Direct Selling Self-Regulatory Council.
What's going on with the EU Green Claims Directive? HBW Insight speaks to the European Commission, Parliament and Council to find out why trilogue negotiations seem to have stalled.
Essor Group, Inc., marketer of Boka toothpastes and mouthwash, failed to convince the National Advertising Review Board that a weight-of-the-evidence or holistic approach could support claims its products could ‘remineralize’ teeth.
Oakland, Calif.-based e.l.f. Beauty, Inc. says it expects white space opportunities and the Hailey Bieber rhode lifestyle beauty acquisition to more than double its business in coming years.
Beiersdorf is launching NIVEA Epigenetics Rejuvenating Serum with Epicelline, the biggest launch in its history. The range will debut first in Europe, reaching 30 countries by the end of 2025.
Aloette Cosmetics will face the FTC for possible enforcement action after it failed to respond to multiple inquiries by the BBB National Program’s Direct Selling Self-Regulatory Council.
