Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides

Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides – Truth In Advertising

Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.

Nonprofit Truth in Advertising, Inc. (TINA.org) is asking the Federal Trade Commission and the attorneys general in California and Connecticut to open investigations into Colgate-Palmolive Co. toothpaste brands over possible greenwashing and violations of false advertising laws.

According to the advertising watchdog group, Colgate is promoting its namesake and Tom’s of Maine toothpastes as recyclable even though...