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Colgate’s Recyclable Claims On Toothpastes Not Aligned With FTC Green Guides – Truth In Advertising

 
• By Eileen Francis

Colgate-Palmolive Co. misleadingly claims its Colgate and Tom’s of Maine toothpaste tubes are recyclable when most end up in landfills, according to Truth in Advertising, Inc. The group is calling for greenwashing investigations by the US Federal Trade Commission and California and Connecticut attorneys general.

Nonprofit Truth in Advertising, Inc. (TINA.org) is asking the Federal Trade Commission and the attorneys general in California and Connecticut to open investigations into Colgate-Palmolive Co. toothpaste brands over possible greenwashing and violations of false advertising laws.

According to the advertising watchdog group, Colgate is promoting its namesake and Tom’s of Maine toothpastes as recyclable even though...

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More from Marketing & Advertising

Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 
• By Eileen Francis

The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 
• By Eileen Francis

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.

NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.

NAD Under New Head Marcus Targets ‘AI Washing,’ Ads For Children

 
• By Eileen Francis

The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.

More from Business

Leonard Lauder, ‘Visionary’ Who Grew Estee Lauder Into Global Beauty Powerhouse, Passes At 92

 
• By Eileen Francis

The Estee Lauder Companies’ Chairman Emeritus Leonard Lauder, who is credited with growing his family’s firm into a global beauty powerhouse over six decades through the launch and acquisition of iconic brands and expansion into Europe, Asia and the Middle East, passed away 14 June.

US Consumer Health Sector Vigilant To Avoid Stumbling On Trump’s Tariff Twists And Turns

 
• By Malcolm Spicer

In remarks at recent investor conference reflecting comments from across the US consumer health sector, Kenvue chief Thibaut Mongon says, “I'm going to state the obvious. The environment is very fluid.”

ELC Veteran Returns To Lead Makeup, While C&D, Charlotte Tilbury Strike Promo Deals; Beauty Roundup

 
• By Eileen Francis

Lisa Sequino returns to Estee Lauder to lead the strategic direction and global growth of its makeup brands. Church & Dwight has signed up two-time Olympic Gymnast Jordan Chiles as an ambassador for its Hero Cosmetics skincare brand. Plus more beauty news in brief.