Coty, Inc. has signed a long-term fragrance licensing deal with Italian fashion brand Etro to produce and distribute its existing signature fragrance lines and home scent collections beyond 2040, while taking the line into new beauty categories.
Coty Continues Licensing Spree With Etro; CEO Nabi Shares Prestige Fragrance Vision
At CAGNY 2024, CEO Sue Nabi discussed Coty’s prestige fragrance strategy, including growing emphasis on ultra-premium offerings and continued focus on fashion-driven licenses, the same day the company announced a long-term fragrance licensing deal with Italian brand Etro.
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