NAD Provides ‘Clean’ Beauty Claims Guidance With Biossance Decision

Emeryville, CA-based Amyris agreed to the National Advertising Division’s recommendations to qualify a ‘clean ingredients’ claim for its Biossance skin-care line and to modify a statement about the number of sharks its biotech squalane-based products save annually.

• Source: Shutterstock

The National Advertising Division advised biotechnology company Amyris, Inc. to qualify a “clean ingredients” claim for its Biossance skin-care line and discontinue or revise a claim about the number of sharks saved by the brand’s use of plant-derived squalane.

A division of the BBB National Programs, Inc

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Regulation

More from Policy & Regulation