Sales for celebrity beauty brands globally surged by nearly 58% in 2023, with the top three brands – by Grammy winner Rihanna, actress and singer Priyanka Chopra Jonas, and socialite Kylie Jenner – generating more than $1.5bn combined, according to market research firm Upbeat Agency.
“This is a remarkable feat when compared to the overall growth rate of the beauty industry, which is projected to grow by around 3% annually,” notes Jordan Bucknell, CEO of Upbeat, a