Celebrity Beauty Revenues Soar 58% In 2023, With Rihanna Reigning Again

Fenty Beauty by Rihanna was again the leading celebrity beauty brand in 2023, generating sales of $602.4m globally, followed by the hair-care line of Priyanka Chopra Jonas and cosmetics by Kylie Jenner.

Rihanna Fenty
• Source: Shutterstock

Sales for celebrity beauty brands globally surged by nearly 58% in 2023, with the top three brands – by Grammy winner Rihanna, actress and singer Priyanka Chopra Jonas, and socialite Kylie Jenner – generating more than $1.5bn combined, according to market research firm Upbeat Agency.

“This is a remarkable feat when compared to the overall growth rate of the beauty industry, which is projected to grow by around 3% annually,” notes Jordan Bucknell, CEO of Upbeat, a

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